A bright and bubbly Snapchat campaign management system
We were tasked to build a platform and branded filters to create and track an epic Fanta Snapchat campaign manager software. We were to find the API integration potential with the social media platform, Snapchat, build multiple branded responsive filters, and allow Fanta to track engagement, inbound snaps, and a response platform.
For the Snapchat filters and API integration we utilized python languages to seamlessly integrate in a way that fit with the image recognition features of Snap.
We then built a platform for their social stats and analytics from this campaign and to be used with future campaigns utilizing Snapchat. We utilized the brand style guide, in conjunction with internal needs to build a comprehensive place for their engagement to and from their campaign including stats on every single filter used.
Integrating branded filters was a snap for Midwestern.