Design Consulting

Design consulting aligns expert guidance and collaborative sanity checks to validate the product design process and success within your organization.

We are committed to helping you succeed, from the early stages of design to the ongoing maintenance of your product we will provide sanity checks to ease your mind.

Bridging the gap detween idea and icon: Build products that captivate and convert.

Your software holds immense potential, but translating vision into a user-centric masterpiece requires expertise. Our Embedded Design Consulting bridges the gap. We bring together seasoned designers, strategists, and researchers to meticulously weave usability, functionality, and brand identity into every facet of your product. From concept ideation to user research and prototyping, we navigate the complex design journey, ensuring your software delivers an intuitive, engaging experience that resonates deeply with your target audience. Don't settle for the ordinary, unlock extraordinary design solutions that catapult your software to success.

Embedded teams explained

As an embedded team member, we buy into your company, culture, and product success to seamlessly integrate into your internal team to serve like one of your own. The value we add extends far beyond the individual; we share institutional knowledge, meaning your embedded team member has access to a diverse range of Midwestern expertise. With an entire team of behind-the-scenes experts on your product, you can scale quickly without the long onboarding, turnover delays, or HR hassle. Give your company the security of a flexible embedded arm, providing you the ability to scale up or scale down with ease while layoff-proofing your employees

Unique Value

Results through Experience:


We've served on over 100+ product teams.


Our clients have raised over $150 million for their startups.


Our team has spent over 350k hours working on products.

Don't see what you need? Ask us about our diverse talent network.

Ask us about our diverse talent network.

Hear from the ones that know us best – our clients.

"The Midwestern crew is doing an awesome job. I'm constantly impressed by everyone. They take nitpicky corrections and small details very seriously."

Seth Atwood

Director of Platform Engineering


“Thank you to everyone at Midwestern for getting us to where we are today.”

Scott Cate



“This is amazing what we've accomplished in such a short time, this is impressive work.”

Jason Egnal

Chief Marketing Officer


Let us put our team to work for you and your product.