Brand Guidelines

Establish the essential set of rules, principles, and visual standards that ensure consistency across your product.

Brands are built on clarity, cohesion, and purpose.

Orchestrate a unified brand experience

Your brand extends far beyond your logo. It’s a unified voice, a consistent visual identity, and a clear message that resonates with your audience. Every touch point - from website to ad campaign - should make sense in your big picture. Achieving cohesion can feel like an enormous feat - that’s where we come in.

Brand guidelines explained

Our brand guidelines are more than just a rulebook; they're a strategic roadmap for success. We empower teams to work seamlessly, drawing from a single source of truth to ensure brand consistency at every turn. In return, your customers will experience the tangible quality and purpose woven into every interaction. We’ll delve deep into your unique story, values, and goals to craft a guideline that:

Unique Value

Craft a guideline that:


Defines your brand voice and tone

Ensuring every interaction, from internal emails to customer presentations, resonates with authenticity and purpose.


Establishes visual consistency

From logo usage to color palettes and typography, we codify your visual identity for a flawless brand experience across all channels.


Provides essential assets and templates

Streamline your process with readily available tools and resources to maintain brand consistency.


Guide strategic decision-making

Use your brand guidelines as a compass to navigate future ventures. Every move should strengthen your brand narrative, not stray further away from it.

Don't see what you need? Ask us about our diverse talent network.

Ask us about our diverse talent network.

Hear from the ones that know us best – our clients.

"Midwestern gets what we're about which results in easy, speedy onboarding, and high-quality deliverables. They're killin' it!"

Adriano Reis

Senior Product Designer


“Thank you to everyone at Midwestern for getting us to where we are today.”

Scott Cate



“This is amazing what we've accomplished in such a short time, this is impressive work.”

Jason Egnal

Chief Marketing Officer


Let us put our team to work for you and your product.