Brand In Product

Embody your brand's identity in your product to drive user resonance.

Forging a brand-powered product path to attract, engage, and convert like never before.

The seamless marriage: Software as brand extension

Your software is a living extension of your brand. While it may create a vital solution for users, it also has to establish their trust through consistent, purposeful branding. Great software isn't just functional; it embodies your brand identity with every interaction.

Brand In product explained

We don't just create static style guides. We craft living, breathing design systems that embed your brand DNA into the very fabric of your software. From typography and color palettes to symbols and buttons, we take every element of your brand guidelines and seamlessly weave them into a cohesive design system built with the future in mind.

Unique Value

What's in it for you?


Boost brand recognition and trust

Every interaction becomes a reinforcement of your brand identity.


Empower your design and development teams

With a single source of truth, your team can maintain brand consistency across every feature and update.


Enhance user experience

Intuitive interfaces built on familiar brand elements creates a sense of comfort they'll want to come back to.


Future-proof your brand

A scalable design system adapts to your brand's growth so you stay consistent for years to come.

Don't see what you need? Ask us about our diverse talent network.

Ask us about our diverse talent network.

Hear from the ones that know us best – our clients.

"You are doing everything we dreamed that Midwestern could deliver."

Scott Cate

Founder and CEO


“Thank you to everyone at Midwestern for getting us to where we are today.”

Scott Cate



“This is amazing what we've accomplished in such a short time, this is impressive work.”

Jason Egnal

Chief Marketing Officer


Let us put our team to work for you and your product.